SWOT-Analysis Essay -- essays research papers

Situation Analysis (SWOT Analysis) The following SWOT analysis captures the strengths and weakness within Dragon Biotech and the opportunities and threats that exist in our environment. This analysis highlights areas to be leveraged and points out where we must improve within the firm and within our industry and market. As we look at our SWOT analysis to follow, we are in a sustainable overall position, we have strengths to balance our weaknesses, and particularly our knowledge of where we are heading for and what our customers need. We also have some attractive opportunities. However, we have a weakness in competiting against price-oriented competition from both local and international brand names. Strengths: Dragon Biotech's strengths include: Ø  Ã‚  Ã‚  Ã‚  Ã‚  Strong business model embracing both generic and proprietary drug development. Ø  Ã‚  Ã‚  Ã‚  Ã‚  Proven proprietary technology platform that outperforms competitors' methods. Ø  Ã‚  Ã‚  Ã‚  Ã‚  Solid financial position with established cash flow. Ø  Ã‚  Ã‚  Ã‚  Ã‚  Flagship product, EPO, achieved remarkable revenue growth in a US$4,8 billion market. Ø  Ã‚  Ã‚  Ã‚  Ã‚  Unique marketing strategy to penetrate geographic areas with quick drug approvals. Ø  Ã‚  Ã‚  Ã‚  Ã‚  Experienced well-connected management team and board of directors. Ø  Ã‚  Ã‚  Ã‚  Ã‚  Captured 30% of EPO market share in china, endorsed by Chinese medical Ass...